Rick Ross’s music videos don’t seem to have a narrative most
the time. This is because Rick Ross calls him self ‘the boss’ and he likes to
show that in his music videos.
In this music video Rick Ross is driving around his where he
was brought up in a Maybach, which is a quarter million car and also the symbol
to his record label MMG (Maybach Music Group). By driving around in his
expensive car Rick Ross is showing the transition between where he was and
where he is at now and the success he’s been through. During the chorus of the
song it says “I’m riding around and am getting it” which relates to Rick Ross
in the music video who is being driven around whilst he’s wearing expensive
jewellery.
Like most of Rick Ross’s music videos this is a
concept-based video. During the music video there is a lot of quick cuts and
short takes to flash his material things such as his car, chains, watch and
sunglasses, this is to show his wealth and success. However he is dressed in a
full Adidas tracksuit to show this is somewhere he is in a comfortable
environment and not in a working state.
You have given an outlime of the video although you need to check your sentences nad grammar. Your analysis touches on some aspects but is not detailed which means it does not explore media techniques well. Can you offer a detailed analysis of the media techniques used and explain the impact of them on the video and the audience?
ReplyDeleteThere is analysis into chosen genre which highlights some generic conventions.
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