Censorship

Banning or deleting any information of value to the enemy achieves censoring. However in music and music videos censoring is used to block out bad words, inappropriate things and nudity. Also most of the time censoring happens because of legal issues and things such as copyrights. In music videos you will find that things such as certain brands are censored out from the video, also things such as peoples faces.

Alternative Music videos

Chris Cunningham goes against what the CCCS says this is because he has created a music video that has its own genre and style. This goes against what the CCCS says because they believe that anything that isn’t the mainstream is a sub culture rebelling against the mainstream. Cunningham’s work is very original because it doesn’t follow mainstream music video ideas. For example one of his really original music videos “all is full of love” was made for Bjork and was very different and unique idea and nothing like any mainstream music video.

Gondry’s video goes against CCCS as well and his video with Daft Punk is so unique it brings a different subculture. Gondry’s made the video based on the different instruments used in the song. He done this by having steps going up and down the stage and 4 groups of actors each representing a different instrument, each of the actor goes up or down the stairs depending on the beat. This is what makes his work so original and so different to the mainstream.

Hebdige believed in little cultures instead of mainstream and subcultures and this relates to Cunningham’s work because I believe his ideas are from within his little culture and not something that is rebelling against the mainstream. Also as people get older their taste in music develops and becomes different. This relates to McCrackens theory of people becoming apart of a different culture. However I believe that Cunningham’s work made the mainstream artist become a part of another cultures and blend the music culture and his video culture to make one final subculture.

Gondry is like Cunningham in the sense that they both create there on little culture or sub-culture according to the CCCS. Daft Punk audience varies from all ages and this is because they make Popular music which listen to by all people of all ages. By working with Daft Punk, Gondry mixed his little culture with Daft Punk’s mainstream culture and made something new.

Cunningham’s work doesn’t follow the dyers theory on the paradoxes and I believe this is because his videos are so original that they don’t go with theories on mainstream videos. For example in Bjorks video there is robots instead of the artist so already the theory doesn’t work.  The same goes for Goodwin’s theory, the video is so unique its almost as if it has its own narrative which doesn’t relate to the lyrics at points.

I’m going to create mainstream video and this is because I still have much to learn about making music videos. Also when making an alternative music video I would have to consider a budget and also maybe need better equipment and a professional crews help to bring my ideas to real life.

K Pop music video analysis (girl's day)

This Korean Pop music video is mostly concept based. This music video relates a lot to Laura Mulvey’s on the male gaze, this is because this a girl band with four members in the band and they are all sexualised at the beginning of the video. In the beginning you see the shadow of the band members undressing which is targeted at males, and also relates back to the theory.

The main features that stand out from with video are the set and background. These two things are important in the video because it is mostly concept based and most of the attention goes to the dancing and the set. The set is very bright white with pink patterns, this set is very feminine which goes well with the band and the genre and the music they make.

The costume and make up is unusual however it matches the style of music and fits well into the genre. Also the makeup is really well done and can’t be seen and acts as if it is natural.

Pop music video analysis (Beyoncé)

In this music video Beyoncé is amongst a group of male back up dancers and this is because it makes her stand out. Also this shows Beyoncé as more powerful as she is the only female in the room. She is wearing a black leotard which reveals and shows off her figure and is very simple along with her set and costume and make up.

Close up on her face shows how simplistic her make up is, however it is enough to make her stand out. Also a depth of field is shown by blurring out the background and focusing on the closes thing to the camera. also she is wearing a captains hat which is worn by a leader which also signifies that she is a powerful young rich women.

The music video is performance based throughout and has no narrative; also the music video doesn't follow the lyrics. Although there isn't a narrative or anything to follow the video is well structured as it has long takes from different angle which have been edited into short cuts and jumps to keep the viewer entertained.