Digipak analysis

The genre of music is more POP rather  than R&B this is because is more pure, brightly coloured and less sexy. Also it seems to be targetted a more teen audience who are into POP rather than R&B. Straight away you can tell that the target audience is female because of the use of the colour red and also the flowers. Shot types used are close up shot of Rihanna's face, to show her in a pure and delicate way which would target a female audience. Where as if it was for a male target audience it would be more revealing and sexy. In the inside of the digipak there is a big long shot of Rihanna laying in a bush of flowers. Rihanna is dressed in a white dress which symbols purity, however her hair is bright red which also matches the colour of the roses.