Rap/hip-Hop video analysis

In Meek Mill’s video ‘I’m a boss’, Meek Mill goes back to his hood after recently being signed with Rick Ross’s MMG record label. This video is concept based however it’s a little different than a typical rap concept music video. In this video Meek Mill is focusing more on showing his rep i
n the streets and how much respect he gets from people in his state.

A quick panning shot from left to right shows a large number of people coming around the corner with dirt bikes, which is meant to intimidate. This is because Meek Mill is trying to state is place in the rap industry and he wants to show that he is joking and he isn’t someone to mess with. Also a low angle shot of Meek Mill and his crew behind makes him look superior and intimidating. Even the Meek’s facial expression is serious to show he isn’t someone to mess with.

There isn’t a narrative to the music video and the lyrics don’t match the music video, however that is because the song is called “I’m a boss” and that’s what he is trying show throughout the video. The use of short takes keeps the audience paying attention because there is always something to look at on the screen. For example short takes between bikers doing tricks and panning s