Evaluation 2

Having a brand identity is like having a continuous theme that runs throughout all the product, for example the colours black and gold are used throughout all the products. This creates a theme throughout all the products which also links them all to each other and also gives the artist their own style. French Montana uses black and gold as the main colours of his mixtape cover and promonational post.

I have created brand identity by applying the same 2 colours throughout all my products. Also the main character is always wearing Versace sun glasses which unique and helps create his image and brand identity.

My digipak will grab the target audiences attention because of the colour palette and also the famous icons of expensive designer. Also it will sell the artist as well as the song as it would show the recent success the artist has had.The advert will show the front cover of the digipak as well as important information about purchasing the product. this will provide the audience with everything they need to know about the product. By making the advert and front cover of the digipak the same it keeps it simple however it works because there isn't too much information about the product it self which will build curiosity that may lead to more people to purchase the product.

The main elements that give away my genre are the pictures of the main artist on the front and also the pictures of materialistic things, because most rappers talk about cars, jewelry and women however I'm not using women to market the product because of the Mulvey’s male gaze theory.