Throughout the production of our music video, me and Jack both contributed equally towards a successful music video and have helped each other come to decisions which we needed to make throughout the creative process. The jobs included research and planning, filming and editing.
Director (filming): I took lead in this section of creating our music video as I am creative and knew how to use the equipment better than me, although Jack did help with some of the creative process as he would give ideas for some of the plot twists which were used in the music video. The director involves filming the video and telling actors where to go and placing the props in the correct positions. It also involved choosing the correct camera angles and shot to replicate the codes and conventions of our genres music video.
Editing: This section of our music Jack had the most control over, as he was more efficient in using the software needed to create a successful music video. This role needs the person to be organised and patient as you have to deal with a lot of footage and very small clips, this can be very frustrating. However I did help contribute as I was the director and he had to edit the footage to best replicate my vision for the music video.
Research and Planning
Throughout this section me and Jack both contributed equally. This involved us researching into current music video and digipaks of our genre and analysing them, however we analysed different music videos and digipaks within our genre to gain a wider range of knowledge for our genre. It also involved us creating a questionnaire to better understand out target audience. This section gave us a better understanding of our audience and allowed us to create a music video with all the codes and conventions suited to our target audience.
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