Youth and Subculture

Culture is a group of people who are united through a common value system and tastes (clothes, music, politics etc). Subculture is a group of people who differentiate themselves from mainstream cultures in which they come from, a group who are also positioned outside of the mainstream (go against what is popular). Society and mainstream culture is forever changing which leads to the emergence of new subcultures whereas the old disappear or change. Therefore, it is difficult to always know which subcultures are current.  

The subculture that I am creating my music video for is hip-hop mixed with street rap. The subculture we are creating the music video for will also fit in with the same people who listen to French Montana, which means it the subculture will link with my target audience.

Hebdige had a different view on things and he thinks that although some people think subcultures only appear to be different but deep they are the same. Also he says if you look deeper, there is enough richness to warrant renaming 'subcultures' as 'little cultures'.  

McCracken said "teens will often belong to more than one culture, that they will move from culture to culture in time and over time, and that they will even 'mix and match' these styles from time to time". According to McCracken there was a time when we could categorise the world according to class, psychological types, generations and lifestyles however increasingly the world seems to be resisting our classificatory schemes.