Planning for our music video

Within our music video we will use a various range of camera movements/shots, editing techniques and soundtrack effects such as synchronous sounds. This will include the song in the music video being lowered in volume whilst we hear the artist speak. This will allow the audience to gain a better understanding of the narrative our music video 'Water' by French Montana; it will possibly allow the audience to relate to the artist more.

me and Jack both equally decided on this song due to the fact that we both enjoy listening to the artist and watching his videos, it is also representative of our target audience compared to the other songs we explored.

As you can see in the image to the right, French Montana is an artist within his late 20’s. This allows the audience to connect with him as he is a figure that the younger generations can look up to, however he isn’t a very good role model as he raps about violence and drugs but he does has a lot of money and material good which most teenagers want in life. Various camera shots, editing techniques and camera movements will allow us to show the material goods French Montana has, which will interest our target audience.

The song ‘Water’ by French Montana is about the betrayal of a close friend. We are going to try and show that blood is thicker than water and you shouldn’t be persuaded by material goods to turn your back on a friend. Our target audience of 16-24 year old males can relate to this as our generation is all material based and many teenagers loose friends due to the greed of other people.

This fits in well with the Hip-Hop/Rap genre as majority of the artist rap about what material goods they have and always show them off within their music videos. A prime example of this is Rick Ross as in many of his music videos such as, ‘Oil money gang’, ‘100 million’ and ‘Stack on my belt’ he talks about how much money he has. I feel that these songs influence the youth and make them think that they need these material goods and that money comes over everything, however we are going to contradict that idea by trying to show that friends and family are more important.